G Force Waste Sorters Founder and CEO Michelle Lee Guiney has been in the waste industry for 15 years. Michelle began her waste vocation as an Industrial Hygienist conducting clearance testing of containments for hazardous waste abatement projects.
Michelle’s specialty with commercial waste intensified while working for the largest recycler in North America, Waste Management (WM), managing its sustainability program for New England for over a decade. Becoming acutely aware of how far short we are from responsibly and sustainably managing our waste, she founded G Force Waste Sorters, Inc.
Leadership in Energy and Environmental Design (LEED) accredited by U.S. Green Building Council and both Six Sigma and Zero Waste certified, Michelle also completed UNH Whittemore School for Business and Economics’ Institute for Corporate Sustainability capstone program. She has been recognized by Environmental Leader along with other national waste news publications and has been involved in various state and national waste and recycling organizations.
Born in traditional Totaunt territory (now Boston), home of the Massachusett Indigenous Nation and descendants of the Neponset Tribe, Michelle, not coincidentally, shares the same birth year as Earth Day, the U.S. Environmental Protection Agency and the passage of two monumental pieces of U.S. environmental legislation, Clean Air Act (amendments) and Resource Recovery Act. Michelle is an avid hiker and frequents Massawachusett (now Blue Hills) outside of her excursions to U.S. and International Parks with her 7 year old Beagle hound-mix E.C.O. (Earth Carbon Off-setter). She is also an aspiring vegan.
Karla H. Fleming is a retired Health Care professional who served as Executive Director of the Armenian Nursing & Rehabilitation Center, Inc., an 88-bed, award-winning skilled nursing facility in Boston, from 1998 to 2019. In 2016, the role of Executive Director of the Armenian Women’s Welfare Association, Inc., the nursing home’s funding organization, was added to her portfolio.
In these leadership capacities, Ms. Fleming brought to bear strong financial management capabilities including budget development/management, accounting, collections, and investment management for non-profits. She also gained broad experience in board development, human resources, labor relations, payroll, quality improvement, fundraising (special events, grant writing, direct mail, deferred giving), risk management, marketing, and customer service.
Ms. Fleming was a licensed Nursing Home Administrator and she retains her Massachusetts Social Worker license. She earned her BA from Franklin & Marshall College and completed a certificate program in Fund Raising at Adelphi University.a
Mr. Mitchell began his waste industry career in the late 1980’s working for Boston-based non-profit recycler Earthworm, Inc. Half the time he drove a truck collecting and selling wastepaper. The other part of his work involved selling new services, co-managing administrative functions, and participating in consulting projects.
In the early 1990’s Earthworm was awarded a two-year technical assistance contract with the New York City Department of Sanitation, bringing Adam to the City. Following the completion of the DSNY contract, he was hired to run the recycling division for a New York City private carting company.
Adam returned to Boston in 2000 becoming a minority owner of Save That Stuff, Inc., a leading Resource Management company handling food waste, recyclables, and trash. The capstone of his career in Boston was the development and siting of a 250 ton per day food waste processing facility.
In 2016, after selling his interest in Save That Stuff, Adam returned to New York City joining the 5th largest private hauler, Mr. T Carting. He is responsible for Business Development, manages the Sales Team and serves as an Executive Team Member. Adam led the company’s recycling and food waste collection expansion, resulting in a 2021 diversion rate of 38%.
Brenda has been working on various energy and environmental issues throughout her career in the public and private sectors. She is currently President of REAP Consulting, working with clients to REAP the many benefits of reducing, reusing and recycling.
Prior to this role, Brenda was senior vice president of recycling for Keep America Beautiful (KAB) where, working with a range of stakeholders, she focused on researching, engaging and motivating individuals to recycle the right materials. In her role to grow the reach and impact of KAB’s recycling initiatives, she was responsible for strategic planning, research, and program design and implementation building upon KAB’s behavior change system.
Prior to joining KAB, Brenda served as the Vice President of Corporate Affairs and Communications for Novelis – a global aluminum rolling and recycling company. Brenda started her career working on various waste and recycling legislative issues for the U.S. House of Representatives, Energy and Environment Small Business Committee.
Brenda has also served on various boards, including the Sustainable Electronics Recycling International and the League of American Bicyclist. She currently serves on the Editorial Board of the Social Marketing Quarterly.
Sandi Childs has spent her career in recycling. Currently, she is the Director of Film and Flexible Programs for Association of Plastic Recyclers (APR), managing APR’s Film Committee and leading collaboration with other organizations to optimize the supply, demand, quality and value of the film plastic recycling stream.
Previously, Sandi worked for Coca-Cola Recycling, specializing in venue and event recycling and creating models for brand owner investments in the recycling value chain, and before that for National Association of PET Container Resources (NAPCOR) and Southeastern Container.
Sandi has a BS in Human Ecology from Ramapo College of New Jersey and a Masters in Environmental Science from the University of North Carolina at Chapel Hill. She lives in Asheville, NC and enjoys bicycling, kayaking and camping.
